The Challenge
A traditional, hands-on service needed to make sense before visitors arrived.
Hinomoto Shingu's bespoke pillow fitting is a personal, one-to-one experience rooted in an Osaka business founded in 1929. International visitors needed to understand what happens during a fitting, why the service is different, and what they would take home.
The English-language page therefore had to translate a tactile in-store experience into a clear online story while keeping booking straightforward.
